Microsoft’s Windows 11: The Big New PC Features Coming This Year
Microsoft’s Windows 11: The Big New
PC Features Coming This Year
Thoughts On Windows 11
NEW VIDEO - Windows 11 Reactions: It Runs Android Apps! (Kinda) https://t.co/x6MpC7j8AL - RT! pic.twitter.com/ukmk1l1yMS
— Marques Brownlee (@MKBHD) June 24, 2021
You don’t have to be a Microsoft MSFT -0.63% historian to see the ping-pong pattern:
Windows XP — Hit!
Windows Vista — Flop.
Windows 7 — Hit!
Windows 8 — Flop.
Windows 10 — Hit!
If you were playing the odds, you’d bet Windows 11, announced Thursaday would flop. But what I’ve seen so far of Windows 11 looks smart. Plus, Microsoft Chief Executive Satya Nadella, in an exclusive interview, joked that 11 is a lucky number.
While the Windows 11 interface has been redesigned, it’s more a fresh coat of paint than a complete remodel. Yes, Microsoft has moved the Start button to the bottom center, but, don’t you worry, you can always put it back in the left corner. There are loads of new productivity features, too, and the headline feature: Android apps!
Amazon (yes, that Amazon) is bringing its Android app store to the new Microsoft Store, and Windows 11 PCs themselves will be able to run the software, regardless of the chip that powers them.
The strategy is straightforward: Release a modern version of Windows at a time Pcs are all the range (thanks, pandemic!) and your biggest big tech competitors—Apple and Google— are under all sorts of antitrust scrutiny.
“We want you to be able to connect your phone or other PCs.”
So no, Windows 11 doesn’t run the risk of being a spectacular flop like Windows 8. Rather, it runs the risk of just being ignored. The iPhone and Apple's walled garden have attracted more people to Macs. The Apple M1 chips, powering new cooler and quieter Mac laptops, only sweeten the deal. And Google’s Chromebooks are hotter than the final sauce on “Hot Ones.” In the first quarter, unit sales of Chromebooks rose 275%ye ar to year, according to market-research firm Canalys
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